:root {
  --ink: #141310;
  --charcoal: #1c1b18;
  --paper: #f0ede5;
  --paper-light: #f8f6f0;
  --stone: #a39d91;
  --line: rgba(20, 19, 16, 0.19);
  --line-light: rgba(255, 255, 255, 0.21);
  --oxide: #b84a36;
  --aqua: #0a9da4;
  --shell: min(1380px, calc(100vw - 40px));
  --serif: "Iowan Old Style", "Baskerville", "Times New Roman", serif;
  --sans: "Helvetica Neue", Helvetica, Arial, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 80px; }
body { margin: 0; background: var(--paper); color: var(--ink); font-family: var(--sans); font-size: 16px; line-height: 1.55; -webkit-font-smoothing: antialiased; }
body.modal-open { overflow: hidden; }
img, video { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { color: inherit; font: inherit; }
p, h1, h2, h3, blockquote { margin: 0; }
.shell { width: var(--shell); margin-inline: auto; }
.section-pad { padding-block: clamp(94px, 13vw, 210px); }

.skip-link { position: fixed; top: 12px; left: 12px; z-index: 200; padding: 12px 18px; background: var(--paper-light); color: var(--ink); transform: translateY(-150%); transition: transform .2s ease; }
.skip-link:focus { transform: translateY(0); }

.site-header { position: fixed; inset: 0 0 auto; z-index: 80; height: 72px; display: flex; align-items: center; justify-content: space-between; padding-inline: 20px; color: #fff; border-bottom: 1px solid transparent; transition: background .35s ease, color .35s ease, border-color .35s ease, height .35s ease; }
.site-header.is-scrolled, .site-header:has(.main-nav.is-open) { height: 64px; background: rgba(20,19,16,.94); border-color: rgba(255,255,255,.13); backdrop-filter: blur(18px); }
.brand { display: inline-flex; align-items: center; gap: 10px; font-size: .75rem; font-weight: 700; letter-spacing: .18em; }
.brand img { width: 34px; height: 34px; object-fit: cover; }
.main-nav { position: fixed; inset: 64px 0 auto; display: none; min-height: calc(100dvh - 64px); padding: 56px 24px; background: var(--charcoal); }
.main-nav.is-open { display: flex; flex-direction: column; gap: 24px; }
.main-nav > a { width: fit-content; font-family: var(--serif); font-size: clamp(2rem, 10vw, 3.4rem); line-height: 1; }
.main-nav .nav-contact { margin-top: 18px; font-family: var(--sans); font-size: .82rem; padding-bottom: 7px; border-bottom: 1px solid currentColor; letter-spacing: .08em; text-transform: uppercase; }
.language-switch { display: flex; align-items: center; gap: 8px; margin-top: 20px; font-size: .73rem; letter-spacing: .12em; }
.language-switch a:not([aria-current="page"]) { opacity: .48; }
.menu-toggle { display: flex; align-items: center; gap: 9px; min-width: 48px; min-height: 48px; justify-content: flex-end; padding: 0; border: 0; background: transparent; text-transform: uppercase; font-size: .66rem; letter-spacing: .14em; cursor: pointer; }
.menu-toggle i, .menu-toggle i::after { display: block; width: 17px; height: 1px; background: currentColor; content: ""; }
.menu-toggle i::after { transform: translateY(5px); }

.eyebrow { color: #625e56; font-size: .66rem; font-weight: 700; line-height: 1.3; letter-spacing: .18em; text-transform: uppercase; }
.eyebrow--light { color: #b7b0a5; }
.display-title { max-width: 1100px; font-family: var(--serif); font-size: clamp(2.75rem, 8.7vw, 8.2rem); font-weight: 400; letter-spacing: -.052em; line-height: .92; }
.display-title em, h1 em, .final-cta h2 em { color: var(--oxide); font-weight: 400; }

.hero { position: relative; min-height: 100svh; overflow: hidden; display: flex; align-items: end; background: #161412; color: #fff; }
.hero-media, .hero-scrim { position: absolute; inset: 0; }
.hero-media video { width: 100%; height: 100%; object-fit: cover; object-position: 54% center; }
.hero-scrim { background: linear-gradient(180deg, rgba(12,11,9,.36) 0%, rgba(12,11,9,.12) 36%, rgba(12,11,9,.88) 100%), linear-gradient(90deg, rgba(12,11,9,.46), transparent 68%); }
.hero-content { position: relative; z-index: 2; padding: 132px 0 102px; }
.hero-eyebrow { margin-bottom: 21px; color: rgba(255,255,255,.75); }
.hero h1 { max-width: 1040px; font-family: var(--serif); font-size: clamp(4rem, 17vw, 12.3rem); font-weight: 400; letter-spacing: -.064em; line-height: .75; }
.hero h1 em { color: var(--oxide); }
.hero-bottom { display: grid; gap: 28px; align-items: end; margin-top: 45px; }
.hero-bottom > p { max-width: 510px; color: rgba(255,255,255,.85); font-family: var(--serif); font-size: clamp(1.12rem, 2.3vw, 1.62rem); line-height: 1.28; }
.hero-index { position: absolute; z-index: 2; top: 92px; right: 20px; color: rgba(255,255,255,.64); writing-mode: vertical-rl; font-size: .56rem; letter-spacing: .2em; }
.hero-note { display: none; }
.scroll-cue { position: absolute; z-index: 3; right: 18px; bottom: 28px; display: flex; align-items: center; gap: 10px; color: rgba(255,255,255,.72); font-size: .58rem; letter-spacing: .16em; text-transform: uppercase; transform: rotate(90deg) translateX(100%); transform-origin: right bottom; }
.scroll-cue span { width: 42px; height: 1px; background: rgba(255,255,255,.54); }
.cta { display: inline-flex; align-items: center; justify-content: space-between; gap: 30px; min-height: 54px; width: min(100%, 360px); padding: 0 18px; border: 1px solid; font-size: .68rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; transition: background .25s ease, color .25s ease, transform .25s ease; }
.cta span { font-size: 1rem; }
.cta--light { border-color: rgba(255,255,255,.55); color: #fff; }
.cta--dark { border-color: rgba(20,19,16,.46); }
.cta:hover { transform: translateY(-2px); }
.cta--light:hover { background: #fff; color: var(--ink); }
.cta--dark:hover { background: var(--ink); color: #fff; }

.intro { position: relative; }
.intro .section-number { position: absolute; top: 38px; right: 0; color: #9b968c; font-family: var(--serif); font-size: 1rem; }
.intro .eyebrow { margin-bottom: clamp(32px, 5vw, 72px); }
.intro .display-title { margin-bottom: clamp(52px, 8vw, 110px); }
.declaration { max-width: 760px; margin-left: auto; padding-left: 25px; border-left: 1px solid var(--oxide); font-family: var(--serif); font-size: clamp(1.25rem, 2.3vw, 2rem); line-height: 1.35; }

.transformations { display: grid; gap: 1px; padding-inline: 0; background: #2b2925; }
.transformation { position: relative; display: grid; grid-template-columns: 35px 1fr; grid-template-rows: auto 1fr auto; gap: 8px 14px; min-height: 430px; padding: 26px 20px 28px; overflow: hidden; color: #fff; isolation: isolate; }
.transformation::after { position: absolute; z-index: -1; inset: 0; background: linear-gradient(180deg, rgba(13,12,10,.18), rgba(13,12,10,.2) 42%, rgba(13,12,10,.9)); content: ""; }
.transformation-media { position: absolute; z-index: -2; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 1s cubic-bezier(.2,.65,.3,1), filter .6s ease; }
.transformation > span { grid-column: 1; color: rgba(255,255,255,.72); font-size: .65rem; }
.transformation h3 { grid-column: 2; align-self: end; font-family: var(--serif); font-size: clamp(2.7rem, 7vw, 5rem); font-weight: 400; letter-spacing: -.04em; line-height: .95; }
.transformation p { grid-column: 2; max-width: 500px; color: rgba(255,255,255,.88); font-size: clamp(.92rem, 1.15vw, 1.02rem); line-height: 1.58; }
.transformation:hover .transformation-media { transform: scale(1.035); filter: saturate(1.06); }

.desire-band { margin-top: 90px; background: var(--oxide); color: #fff; }
.desire-inner { display: grid; gap: 24px; padding-block: 50px; }
.desire-inner > p { font-family: var(--serif); font-size: clamp(2rem, 6.4vw, 5.7rem); letter-spacing: -.045em; line-height: 1; }
.text-link { display: inline-flex; align-items: center; justify-content: space-between; gap: 18px; width: min(100%, 320px); padding-bottom: 8px; border-bottom: 1px solid rgba(255,255,255,.55); font-size: .66rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; }

.archive { padding-bottom: 0; background: #11110f; color: #fff; }
.archive-head { display: grid; gap: 38px; margin-bottom: 76px; }
.archive-head .eyebrow { margin-bottom: 25px; color: #999287; }
.archive-head .display-title { color: #f0ede5; }
.archive-head > p { max-width: 430px; color: #aaa49a; font-family: var(--serif); font-size: 1.15rem; line-height: 1.45; }
.archive-grid { display: grid; grid-template-columns: repeat(2, minmax(0,1fr)); grid-auto-flow: dense; grid-auto-rows: 52vw; gap: 1px; background: #37342f; }
.archive-card { min-width: 0; min-height: 0; }
.archive-card.video-landscape { grid-column: span 2; }
.archive-card.video-portrait { grid-row: span 2; }
.archive-card button { position: relative; width: 100%; height: 100%; padding: 0; border: 0; overflow: hidden; background: #26231f; cursor: pointer; }
.archive-card button::after { display: none; }
.archive-card img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform .8s cubic-bezier(.2,.65,.3,1), filter .5s ease; }
.archive-overlay { position: absolute; inset: 0; background: linear-gradient(180deg, transparent 30%, rgba(12,11,9,.52)); opacity: .45; transition: opacity .35s ease; }
.archive-number, .archive-caption { display: none; }
.play-mark { position: absolute; right: 12px; bottom: 12px; display: grid; width: 46px; height: 46px; place-items: center; border: 1px solid rgba(255,255,255,.72); border-radius: 50%; background: rgba(15,14,12,.2); font-size: .5rem; letter-spacing: .1em; text-transform: uppercase; backdrop-filter: blur(5px); }
.archive-card button:hover img { transform: scale(1.035); }
.archive-card button:hover .archive-overlay { opacity: .8; }

.uses { display: grid; background: var(--paper-light); }
.uses-visual { min-height: 58vh; }
.uses-visual img { width: 100%; height: 100%; object-fit: cover; }
.uses-content { padding: 80px 20px; }
.uses-content > .eyebrow { margin-bottom: 26px; }
.uses-content > .display-title { margin-bottom: 64px; }
.uses-list { border-top: 1px solid var(--line); }
.uses-list article { display: grid; grid-template-columns: 30px 1fr; gap: 8px 12px; padding: 22px 0; border-bottom: 1px solid var(--line); }
.uses-list article > span { grid-row: 1 / span 2; color: #79746c; font-size: .62rem; }
.uses-list h3 { font-family: var(--serif); font-size: 1.55rem; font-weight: 400; }
.uses-list p { color: #625e56; font-size: .78rem; line-height: 1.6; }

.rigour { background: #1b1a17; color: var(--paper-light); }
.rigour-heading { display: grid; gap: 30px; margin-top: 28px; }
.rigour-heading .display-title { color: var(--paper-light); }
.rigour-heading > p { color: #aaa399; font-family: var(--serif); font-size: clamp(1.4rem, 2.7vw, 2.2rem); }
.process { position: relative; display: grid; gap: 1px; margin-top: 90px; overflow: hidden; background: rgba(255,255,255,.18); isolation: isolate; }
.process::after { position: absolute; z-index: -1; inset: 0; background: linear-gradient(180deg, rgba(12,11,9,.18), rgba(12,11,9,.58)); content: ""; }
.process-media { position: absolute; z-index: -2; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.process article { display: grid; grid-template-columns: 36px 1fr; gap: 10px 14px; min-height: 245px; padding: 28px 22px 34px; background: rgba(19,18,15,.25); border: 0; }
.process article > span { grid-row: 1 / span 2; color: rgba(255,255,255,.72); font-size: .62rem; }
.process h3 { font-family: var(--serif); font-size: 2.2rem; font-weight: 400; letter-spacing: -.035em; }
.process p { max-width: 540px; color: rgba(255,255,255,.86); font-size: .86rem; line-height: 1.65; }
.rigour blockquote { max-width: 950px; margin: 86px auto 0; padding: 40px 0 0 25px; border-top: 1px solid var(--oxide); color: #d5d0c8; font-family: var(--serif); font-size: clamp(1.3rem, 3vw, 2.5rem); line-height: 1.34; }

.demo { display: grid; background: var(--paper); }
.demo-image { min-height: 54vh; }
.demo-image img { width: 100%; height: 100%; object-fit: cover; }
.demo-content { padding: 78px 20px; }
.demo-content .eyebrow { margin-bottom: 25px; }
.demo-content .display-title { margin-bottom: 34px; }
.demo-content > p:not(.eyebrow) { max-width: 620px; margin-bottom: 40px; color: #5c584f; font-family: var(--serif); font-size: clamp(1.12rem, 2vw, 1.45rem); line-height: 1.45; }
.demo-phone { display: block; width: fit-content; margin-top: 18px; padding-bottom: 4px; border-bottom: 1px solid var(--line); font-size: .72rem; letter-spacing: .05em; }

.about { display: grid; gap: 48px; align-items: center; }
.about-mark { display: flex; align-items: center; justify-content: center; }
.about-mark img { width: clamp(150px, 24vw, 280px); height: auto; object-fit: contain; }
.about-copy .eyebrow { margin-bottom: 28px; }
.about-copy h2 { max-width: 940px; font-family: var(--serif); font-size: clamp(1.85rem, 4.5vw, 4.2rem); font-weight: 400; letter-spacing: -.04em; line-height: 1.08; }
.about-copy > p:last-child { max-width: 600px; margin-top: 36px; color: #625e56; font-size: .9rem; line-height: 1.7; }

.faq { background: var(--paper-light); border-top: 1px solid var(--line); }
.faq-layout { display: grid; gap: 65px; }
.faq-heading .eyebrow { margin-bottom: 25px; }
.faq-heading .display-title { font-size: clamp(2.8rem, 7vw, 6.2rem); }
.faq-list { border-top: 1px solid var(--line); }
.faq-list details { border-bottom: 1px solid var(--line); }
.faq-list summary { position: relative; display: grid; grid-template-columns: 30px 1fr 22px; gap: 10px; align-items: center; padding: 22px 0; font-family: var(--serif); font-size: clamp(1.15rem, 2.2vw, 1.55rem); line-height: 1.3; cursor: pointer; list-style: none; }
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary span { color: #817c73; font-family: var(--sans); font-size: .6rem; }
.faq-list summary i, .faq-list summary i::after { display: block; width: 14px; height: 1px; background: var(--ink); content: ""; transition: transform .25s ease; }
.faq-list summary i::after { transform: rotate(90deg); }
.faq-list details[open] summary i::after { transform: rotate(0); }
.faq-list details > p { max-width: 680px; padding: 0 20px 28px 40px; color: #625e56; font-size: .86rem; line-height: 1.75; }

.final-cta { position: relative; min-height: 92svh; display: flex; align-items: end; overflow: hidden; background: #12110f; color: #fff; }
.final-media, .final-overlay { position: absolute; inset: 0; }
.final-media img { width: 100%; height: 100%; object-fit: cover; object-position: 67% center; }
.final-overlay { background: linear-gradient(180deg, rgba(12,11,9,.18), rgba(12,11,9,.88)), linear-gradient(90deg, rgba(12,11,9,.52), transparent); }
.final-content { position: relative; z-index: 2; padding-block: 110px 70px; }
.final-content h2 { max-width: 1200px; font-family: var(--serif); font-size: clamp(3.2rem, 10.6vw, 10rem); font-weight: 400; letter-spacing: -.06em; line-height: .86; }
.final-content > p { margin: 30px 0 44px; font-family: var(--serif); font-size: clamp(1.25rem, 2.7vw, 2rem); }
.final-actions { display: flex; flex-direction: column; align-items: flex-start; gap: 16px; }
.final-actions > a:not(.cta) { padding-bottom: 4px; border-bottom: 1px solid rgba(255,255,255,.4); font-size: .72rem; letter-spacing: .04em; }

.site-footer { padding-block: 48px; background: #11110f; color: #aaa49a; border-top: 1px solid rgba(255,255,255,.12); }
.footer-grid { display: grid; gap: 34px; }
.footer-grid > div { display: flex; flex-direction: column; align-items: flex-start; gap: 5px; font-size: .68rem; line-height: 1.55; }
.footer-grid strong { color: #fff; letter-spacing: .16em; }
.footer-grid a:hover { color: #fff; }
.footer-last > div { display: flex; flex-direction: row; gap: 7px; }

.video-modal { position: fixed; inset: 0; z-index: 150; display: grid; place-items: center; padding: 74px 18px 24px; background: rgba(10,9,8,.96); color: #fff; }
.modal-close { position: absolute; top: 18px; right: 18px; min-width: 48px; min-height: 48px; padding: 0; border: 0; background: transparent; color: #fff; font-size: .62rem; letter-spacing: .12em; text-transform: uppercase; cursor: pointer; }
.modal-close span { padding-left: 8px; font-size: 1.3rem; vertical-align: middle; }
.modal-inner { width: min(1100px, 100%); max-height: calc(100svh - 100px); overflow: auto; }
.modal-inner video { display: block; width: 100%; max-height: 80svh; background: #000; }

[data-reveal] { opacity: 0; transform: translateY(24px); transition: opacity .8s ease, transform .8s cubic-bezier(.2,.65,.3,1); }
[data-reveal].is-visible { opacity: 1; transform: translateY(0); }

:focus-visible { outline: 2px solid var(--aqua); outline-offset: 4px; }

@media (min-width: 640px) {
  :root { --shell: min(1380px, calc(100vw - 64px)); }
  .site-header { padding-inline: 32px; }
  .hero-index { right: 32px; }
  .hero-bottom { grid-template-columns: minmax(0, 1fr) auto; }
  .desire-inner { grid-template-columns: minmax(0, 1fr) auto; align-items: end; padding-block: 66px; }
  .uses-content, .demo-content { padding-inline: 32px; }
  .about { grid-template-columns: 27% minmax(0, 1fr); }
  .footer-grid { grid-template-columns: repeat(2, minmax(0,1fr)); }
}

@media (min-width: 900px) {
  .site-header { height: 82px; }
  .site-header.is-scrolled { height: 68px; }
  .menu-toggle { display: none; }
  .main-nav { position: static; display: flex; align-items: center; gap: clamp(18px, 2.2vw, 38px); min-height: auto; padding: 0; background: transparent; }
  .main-nav > a { position: relative; font-family: var(--sans); font-size: .66rem; letter-spacing: .08em; }
  .main-nav > a:not(.nav-contact)::after { position: absolute; right: 0; bottom: -7px; left: 0; height: 1px; background: currentColor; content: ""; transform: scaleX(0); transform-origin: left; transition: transform .25s ease; }
  .main-nav > a:hover::after { transform: scaleX(1); }
  .main-nav .nav-contact { margin: 0 0 0 6px; padding: 11px 16px; border: 1px solid rgba(255,255,255,.46); font-size: .61rem; }
  .language-switch { margin: 0; font-size: .63rem; }
  .hero-content { padding-bottom: 72px; }
  .hero-note { position: absolute; z-index: 3; right: 32px; bottom: 150px; display: block; width: 240px; color: rgba(255,255,255,.67); font-size: .64rem; line-height: 1.5; }
  .scroll-cue { right: 28px; bottom: 18px; }
  .transformations { grid-template-columns: repeat(2, minmax(0,1fr)); }
  .transformation { min-height: min(62vw, 680px); padding: 32px; }
  .archive-head { grid-template-columns: minmax(0,1fr) 300px; align-items: end; }
  .archive-grid { grid-template-columns: repeat(4, minmax(0,1fr)); grid-auto-rows: 13vw; }
  .archive-card.video-landscape { grid-column: span 2; grid-row: span 2; }
  .archive-card.video-portrait { grid-column: span 1; grid-row: span 2; }
  .uses { grid-template-columns: minmax(0, 46%) minmax(0, 54%); padding: 0; }
  .uses-visual { position: sticky; top: 0; height: 100svh; }
  .uses-content { padding: 150px max(5vw, 56px); }
  .uses-content > .display-title { font-size: clamp(3.8rem, 6vw, 6.7rem); }
  .rigour-heading { grid-template-columns: minmax(0, 1fr) 260px; align-items: end; }
  .process { grid-template-columns: repeat(4, minmax(0,1fr)); }
  .process article { display: flex; flex-direction: column; min-height: 370px; padding: 30px 28px 32px; }
  .process article > span { margin-bottom: auto; }
  .process h3 { margin-top: 70px; }
  .demo { grid-template-columns: minmax(0, 48%) minmax(0, 52%); align-items: stretch; padding: 0; }
  .demo-image { min-height: 880px; }
  .demo-content { display: flex; flex-direction: column; align-items: flex-start; justify-content: center; padding: 110px max(5vw, 72px); }
  .demo-content .display-title { font-size: clamp(4.2rem, 6.2vw, 7rem); }
  .faq-layout { grid-template-columns: minmax(280px, .7fr) minmax(0, 1.3fr); align-items: start; }
  .faq-heading { position: sticky; top: 130px; }
  .final-content { padding-bottom: 90px; }
  .final-actions { flex-direction: row; align-items: center; gap: 28px; }
  .footer-grid { grid-template-columns: 1.2fr 1fr 1fr .8fr; }
  .footer-last { align-items: flex-end !important; }
}

@media (min-width: 1500px) {
  .hero h1 { font-size: 11.4rem; }
  .hero-content { padding-bottom: 54px; }
  .archive-grid { grid-auto-rows: 11.5vw; }
}

@media (max-width: 430px) {
  .hero h1 { font-size: clamp(3.45rem, 17vw, 4.65rem); }
  .hero-content { padding-bottom: 86px; }
  .scroll-cue { display: none; }
  .hero-index { display: none; }
  .transformation { min-height: 470px; }
  .about-mark { justify-content: flex-start; }
  .about-mark img { width: min(62vw, 230px); }
}

@media (max-width: 340px) {
  :root { --shell: calc(100vw - 28px); }
  .site-header { padding-inline: 14px; }
  .brand span { display: none; }
  .hero h1 { font-size: 3.25rem; }
  .cta { letter-spacing: .08em; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { scroll-behavior: auto !important; animation: none !important; transition-duration: .01ms !important; }
  [data-reveal] { opacity: 1; transform: none; }
}